I grew up in upstate New York and always had a spirit for exploring as a kid. I loved old western stories, the west coast vibe, and the grandiose lifestyle of Alaska. A few years ago, I ran off to California, then to Utah and all while making my goal to land in Alaska, and that’s what I did.

I graduated from Rochester Institute of Technology and, my first job I landed, I was put in the position to help pivot a brand identity to modernize the business. After that experience, I was hooked. This led me to rebrand large and small companies, consulting for startups and, eventually, to Cedar.

I am a Senior Graphic Designer with Cedar Group and my role is to audit brands, create new identities, and build upon existing personas. I love layout design, overseeing brand cohesiveness and, more importantly, I like putting the client in the center as a compass, using questions to overcome communication challenges so my skills, and their vision, meet in the middle.