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MARKETING Strategy

All our voices are louder together. With Cedar Group at your side, witness what can happen from creative connections with your community.

01

Current State Assessment

Your industry expertise is irreplaceable, much like the existing infrastructure of your business. We will dig deep into your goals and objectives, as well as potential roadblocks and frustrations.

In this step, we work with you to find gaps in:

  • Marketing and Communication goals & objectives
  • Mission, vision & values
  • Engage in one-on-one discovery interviews
  • Address roadblocks & challenges
02

Discovery & Data gathering

Our marketing experts decode the raw numbers to define metrics that would otherwise have gone unnoticed. We assess how your audience and demographics are responding to your existing communication styles.

In this step, our team delivers:

  • Digital footprint analysis
  • Shareholder analysis
  • Customer analysis
  • User-experience audits
  • Branding audits
03

BLUEPRINT

Through this process, we develop comprehensive strategic plans, marketing strategies, communications frameworks, and standard operating procedures. By creating alignment and addressing challenges, we help define the most effective steps forward for your organization.

In this Blueprint, you can expect:

  • A summary of current state assessments and key data findings
  • A tailored marketing plan and actionable roadmap
  • A clear communications plan with defined objectives
  • SWOT analysis
  • Recommendations for procedural improvements and operational changes
  • Organizational strategic plans with 30-60-90 day milestones and a year-long roadmap
04

action and execution

A finalized strategic plan is the beginning of a focused partnership. With a holistic understanding of your organization’s needs, we begin to create tools that will meaningfully engage your community.

In this step, our team will:

  • Execute 30-60-90 deliverables
  • Create timelines & schedule check-ins
  • Create the marketing and PR tactics in the roadmap
  • Refine & document project priorities
  • Review and refine key performance measures

Strategy That Connects

From uncovering opportunities to developing campaigns and creative content, Cedar Group helps organizations turn their goals into meaningful connections. Our approach brings together research, strategy, and creativity to deliver solutions rooted in the communities you serve.

Cedar Group provides comprehensive business and marketing audits to help identify strengths, uncover challenges, and optimize performance. Our audits include a full review of brand strategy, communications, digital marketing, and operations, giving you clear insights and actionable recommendations. Whether you’re a business, nonprofit, or tribal organization, our audit process delivers the data-driven roadmap you need to improve efficiency, increase visibility, and achieve measurable results.

We create effective communication rooted in your community’s needs, preparing you and the public to connect on shared values and mutually beneficial outcomes. We’ll facilitate transparent collaboration necessary for everyone to win.

As a leading marketing company, we partner closely with our clients to keep them connected to every stage of their campaigns. Our experienced marketing team handles the multimedia and digital strategy heavy lifting while you remain engaged in the creative process. 

Especially relevant to Alaska Native corporations, Tribal organizations, utilities, nonprofits, and public agencies. Includes shareholder communications, descendant engagement, rural outreach, and culturally grounded campaigns.

Performance dashboards, marketing attribution, audience data analysis, monthly executive reporting, and optimization recommendations.

GEO, AI search readiness, automated communications, CRM integrations, and workflow efficiency. 

Cedar Group helps businesses, Tribal organizations, and 8(a) contractors attract, recruit, and retain skilled employees through strategic employer branding and workforce recruitment campaigns. 

Addresses gaps in decision-making, capacity, approvals, technology, staffing, and budget accountability.