our process

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Discover our process

While your business needs are unique, our process is designed to start every project with the same foundation for success. We are committed to steps that bring our organizations together in the spirit of understanding.

Learn about our process to find out how Cedar Group can help you.

01

Assessment

We listen to your mission, vision and values to understand the foundational “why” of your brand.

02

Data
gathering

We collect and analyze the raw data of your business within the context of our set objectives.

03

Blueprint

Combining the subjective and objective assessments of your brand, we bring forward our recommendation.

04

STRATEGIC
DIRECTION

Our final strategic plan encapsulates the needs and wants of your brand’s community, the most efficient methods of connecting to them, and the expansive process of creation that will follow.

01

Assessment

Your industry expertise is irreplaceable, much like the existing infrastructure of your business. We will dig deep into your goals and objectives, as well as potential roadblocks and frustrations.

In this step, we work with you to:

  • Set your marketing goals & objectives
  • Communicate your mission, vision & values
  • Engage in one-on-one discovery interviews
  • Address roadblocks & challenges
02

Data gathering

Our marketing experts decode the raw numbers to define metrics that would otherwise have gone unnoticed. We assess how your audience and demographics are responding to your existing communication styles.

In this step, our team delivers:

  • Website user-experience audits
  • Sales analysis
  • Branding consistency audits
  • Social media reporting & analytics
03

BLUEPRINT

We compile and distill the information we’ve gathered. By nourishing alignment and alleviating challenges, we can outline the most effective steps forward for your organization.

In this step, you can expect:

  • Polished documentation combining interview & data findings
  • Recommendations in the form of action-items and deliverables
  • Analysis of client & community perspectives
04

STRATEGIC DIRECTION

A finalized strategic plan is a bed of healthy soil and the beginning of a focused partnership. With a holistic understanding of your creative needs, we begin to create work that will meaningfully engage your community.

In this step, our team will:

  • Finalize our plan for deliverables
  • Create timelines & schedule check-ins
  • Refine & document project priorities
  • Bring fourth a detailed roadmap for success

Why this process

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benefits of our process

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work with us

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