Current State Assessment
Your industry expertise is irreplaceable, much like the existing infrastructure of your business. We will dig deep into your goals and objectives, as well as potential roadblocks and frustrations.
In this step, we work with you to find gaps in:
- Marketing and Communication goals & objectives
- Mission, vision & values
- Engage in one-on-one discovery interviews
- Address roadblocks & challenges
Discovery Data gathering
Our marketing experts decode the raw numbers to define metrics that would otherwise have gone unnoticed. We assess how your audience and demographics are responding to your existing communication styles.
In this step, our team delivers:
- Digital footprint analysis
- Shareholder analysis
- Customer analysis
- User-experience audits
- Branding audits
BLUEPRINT
Through this process, we develop comprehensive strategic plans, marketing strategies, communications frameworks, and standard operating procedures. By creating alignment and addressing challenges, we help define the most effective steps forward for your organization.
In this Blueprint, you can expect:
- A summary of current state assessments and key data findings
- A tailored marketing plan and actionable roadmap
- A clear communications plan with defined objectives
- SWOT analysis
- Recommendations for procedural improvements and operational changes
- Organizational strategic plans with 30-60-90 day milestones and a year-long roadmap
action and execution
A finalized strategic plan is the beginning of a focused partnership. With a holistic understanding of your organizations needs, we begin to create tools that will meaningfully engage your community.
In this step, our team will:
- Exucute 30-60-90 deliverables
- Create timelines & schedule check-ins
- Create the marketing and PR tactics in the roadmap
- Refine & document project priorities
- Review an refine key performance measures